Apple Abruptly Changes Product Marketing Materials Amid Apple Intelligence Controversy

Quick Summary:

Plaintiffs claim they never would have purchased or been willing to pay as much for an ‌iPhone 16‌ had they known that Apple's marketing surrounding the features was false and misleading.

That gave Apple until WWDC 2025 this June to roll out the ‌Siri‌ features, but last month the company announced that it needed more time and anticipated rolling out the features at some point "in the coming year" from then.

Apple has updated its slogan from "Hello, Apple Intelligence” to "Built for Apple Intelligence” across its entire product lineup.pic.twitter.com/jO3qzbrKT1— Basic Apple Guy (@BasicAppleGuy) April 15, 2025 The change also extends to the iPad and Mac, which also carried the "Hello, ‌Apple Intelligence‌" tagline.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Hartley Charlton

Category: Technology

Markets: United States

Topics: Intelligence Features Apple Been Year Iphone Gurman Ipad Marketing

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-16 @ 05:18:17 (5 days ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 1345 words

Reading Time: 8 minutes read

Sentences: 64 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © MacRumors

News ID: 27948827

View Article Analysis

About MacRumors

Main Topics: Technology

Official Website: macrumors.com

Year Established: 2000

Headquarters: United States

News Last Updated: 2 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #119

Publisher Details

Frequently Asked Questions