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B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital

SaaStr LogoSaaStr6d ago

B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital - SaaStr

Quick Summary:

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer?  About the same as before 🙂  In fact, the median amount spent...

And public B2B companies are even less efficient — not more.

In the end, most of us spend everything we can on sales & marketing as a percentage of revenue.

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B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital - SaaStr (Picture 1)B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital - SaaStr (Picture 2)B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital - SaaStr (Picture 3)

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Article Details

Author / Journalist: Jason Lemkin

Category: StartupsTechnology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-14 @ 14:10:43 (6 days ago)

News Timezone: GMT +8:00

News Source URL: saastr.com

Language: English

Article Length: 368 words

Reading Time: 3 minutes read

Sentences: 11 lines

Sentence Length: 34 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SaaStr

News ID: 27964150

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About SaaStr

SaaStr Logo

Main Topics: StartupsTechnology

Official Website: saastr.com

Update Frequency: 1 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 17 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #98

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The story "B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital" has 368 words across 11 sentences, which will take approximately 2 - 4 minutes for the average person to read.

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The story "B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital" was covered 6 days ago by SaaStr, a news publisher based in United States.

How trustworthy is 'SaaStr' news outlet?

SaaStr is a fully independent (privately-owned) news outlet established in 2012 that covers mostly startups and technology news.

The outlet is headquartered in United States and publishes an average of 1 news stories per day.

It's most recent story was published 17 hours ago.

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  • News ID: #27964150
  • URL: https://citrocola.beamstart.com/news/b2b-startups-spend-15-of-17448964903785

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