MEXC Exchange Report Shows Airdrops Resulting in up to 35% New User Registrations

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TheNewsCrypto 18h ago

MEXC Exchange Report Shows Airdrops Resulting in up to 35% New User Registrations - TheNewsCrypto

Quick Summary:

A report released by MEXC, a leading global crypto exchange, indicates that airdrop campaigns account for approximately one-third of new user registrations during peak months.

The numbers showcase the effectiveness of airdrops as a marketing instrument that crypto projects can leverage to attract new audiences and bootstrap engagement.

Regional segmentation of the users attracted via airdrops shows that the CIS is in a leading position, with 67% of the total, followed by Southeast Asia at 51%, and South Asia with 32%.