This distinction matters because a growing check size within loyalty programs doesn't always mean members are spending more than non-loyalty guests or that programs are driving net-new profitability. Loyalty check sizes are growing, but not universally – 50% of FSRs, 44% of QSRs, and 31% of c-stores saw loyalty check sizes rise by more than 10% year-over-year. Some brands saw declines – 12–25% of brands, across segments, saw declines in loyalty checks, which indicates that without good strategy, check size can stagnate or shrink, even as membership grows. Flat check sizes are common – Around a quarter of QSR and FSR brands saw little movement, clarifying loyalty alone isn't enough to grow spend. The report finds that AI-powered personalization, smart upsells, and relevant offers are key to increasing both loyalty check sizes and visit frequency, and ensures that loyalty program participation turns into revenue.
AI-enhanced data analytics, qualitative behavior feedback along with gamification, AR and mobile loyalty tools can increase engagementNEWTON, Mass., April 16, 2025 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores, has published the 2025 Paytronix Loyalty Report, which finds that while loyalty check size is rising across both restaurant concepts and c-stores, flat check sizes are common.
The report recommends a combination of AI-enhanced data analytics, qualitative behavior feedback along with gamification, AR and mobile loyalty tools to increase engagement and grow loyalty spend.
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