The push came as Washington considered broader tariffs on Chinese-made goods, prompting Apple to operate its Indian manufacturing lines through weekends and ship an estimated $2 billion worth of iPhones to the US in March alone, equivalent to the combined volumes of January and February.“Samsung became the top vendor again in the first quarter, helped by increased shipments following the launch of its Galaxy S25 series and a refresh of the A series in the entry-to-mid-tier price bands,” said Jene Park, senior analyst at Counterpoint.“It was rare for Apple to have a new product launch in the first quarter, but the new iPhone 16e helped the brand gain share in certain markets like Japan.”With a renewed product pipeline and AI-powered innovation, Samsung aims to strengthen its grip on the global smartphone market amid intensifying competition and evolving geopolitical risks, analysts said.
Samsung Electronics Co.has regained its position as the world’s top smartphone vendor in the first quarter, outpacing Apple Inc.despite the US company’s aggressive push to front-load shipments ahead of tariff hikes.
According to market research firm Counterpoint Research on Thursday, the South Korean tech giant captured a 20% share of global smartphone shipments during the three months to March, edging out Apple at 19%.
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